August 4, 2022

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SEC Community Fires Up Faculty Soccer Lovers with Luke Combs Collaboration, “South On Ya”

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In the quintessential intersection of Southeastern Conference football and southern way of life, SEC Community has teamed up with one of music’s most significant superstars, Luke Combs, to use his freshly-produced song about his like for the SEC, “South On Ya,” as the network’s 2021 higher education soccer anthem. It will also provide as the new concept song for SEC Network’s traveling pre-recreation clearly show, SEC Nation, and the soundtrack for SECN’s marketing campaign bordering its primetime soccer franchise, SEC Saturday Night Offered by T-Mobile.

The song’s title will be utilised as the total SEC Community model assertion through the slide and into the postseason for higher education soccer, such as being used in on-air studio programming and dwell gatherings.

Combs is also highlighted in Marty & McGee’s signature “It’s Sports activities. Only Southern-er.” advertisement marketing campaign, with commercials for Marty & McGee Offered by Outdated Trapper jogging now on SEC Network.

“This anthem and our primetime campaign genuinely celebrate the power, pageantry and fandom of the SEC – the stadiums and electric powered environments, the conference’s football dominance and the put we contact residence,” stated Michelle Berry, ESPN senior director of advertising and marketing, higher education networks. “This track and the ‘South On Ya’ expression are potent, with an perspective and assurance that perfectly represents SEC football.”

“Man, this is quite special,” Combs claimed. “In the commencing of my career, I invested a good deal of my time playing my music all above cities inside of the SEC. The actuality that a single of my music is now these kinds of a major element of the Network is truly interesting to me. It feels like a entire circle second, for sure. I am a substantial supporter of the SEC and am honored my tune was picked to be a aspect of it.”

“There’s nothing fairly like the intersection of sports activities and new music, and Luke Combs and the SEC are absolutely a winning mix,” reported Nicole Marinake, Senior Director Partnership Advertising and marketing for Sony Audio Nashville. “Luke’s songwriting captures the power of enthusiast bases in all places and we’re thrilled to be functioning along with our partners at ESPN and FishBait to bring this anthem to everyday living.”

“South On Ya” debuted Wednesday night at midnight, and the remarkably-predicted monitor is accessible now on all streaming platforms. Listen right here.

Luke Combs bio:

Luke Combs, who The New York Periods calls, “the most promising and influential new region star of the final five years,” is a multi-platinum, award-winning artist from Asheville, NC. His most latest release, What You See Ain’t Usually What You Get, is out now on River Residence Artists/Columbia Nashville and debuted at #1 on the all-genre Billboard 200 chart as properly as Billboard’s Prime Country Albums chart. The deluxe edition functions all 18 tracks from Combs’ double Platinum-accredited, global #1 album, What You See Is What You Get, as effectively as 5 new tunes such as his present-day one, “Cold As You.” The solitary is just the most recent in a triumphant operate at radio for Combs, whose past one, the Platinum-certified “Forever Following All,” put in 6 weeks at #1. This is Combs’ eleventh-consecutive #1 single—a 1st on the Billboard Country Airplay chart—and the sixth-consecutive #1 from What You See Ain’t Usually What You Get, tying the history for most #1 singles to come from the similar album. A 5x ACM, 3x CMA and 3x Billboard Songs Award-winner, Combs is identified for his electrical live shows, having carried out bought-out reveals across the entire world during his career. He’ll return to the phase this tumble for his large headline arena tour, showcasing a special new in-the-round stage design. Kicking off in September at Raleigh’s PNC Arena (two nights), the tour features stops at New York’s Madison Square Garden (two evenings), Chicago’s United Middle (two evenings), Dallas’ American Airways Heart (two nights) and Boston’s TD Back garden (two evenings) among quite a few others. Combs will also carry out his initially at any time headline stadium clearly show at Boone, NC’s Kidd Brewer Stadium on September 4.

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