October 27, 2021

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Sally Splendor Carries on to Enrich Its Omni-Channel Activities With New Leadership in Retail store Functions and Merchandising

4 min read

DENTON, Texas, April 23, 2021 /PRNewswire/ — Sally Natural beauty is proud to welcome Brenda Rutenber, Team Vice President of Merchants, and announce the promotion of Maryann Herskowitz to Group Vice President of Merchandising. These two moves are part of the company’s initiatives to evolve the in-retail store expertise to an built-in omni-channel working experience although continuing to strengthen Sally Beauty’s assortment inside of the core concentration spots of Hair Colour, Hair Care, and Nails.

Rutenber joins Sally Elegance as a seasoned leader in setting up engaged teams that are regarded for providing manufacturer progress via extraordinary consumer service. In her previous roles, she oversaw the transformation of in-shop to omni-channel purchasing activities throughout the attire and household furniture industries, an expertise she will bring to Sally Natural beauty. In her new part, Rutenber will continue to innovate Sally Beauty’s strategy, creating new resources and assets that provide purchasers with extra own touchpoints and a real omni-channel purchasing practical experience. Rutenber will work carefully with merchandising and field teams to assure that the appropriate combine of merchandise are readily available in the ideal channels, in-retail outlet and on the internet. Prior to becoming a member of Sally Splendor, Rutenber served as Senior Vice President of Associate and Buyer Encounter at Hanna Anderson, a children’s life style and clothes brand. In this job, she led numerous interior and external groups, supported the brand’s electronic transformation, led DEI (Range, Fairness, and Inclusion), and spearheaded initiatives to generate buyer and associate engagement. Before in her vocation, Rutenber held retail store operations leadership roles at LOFT, Fresh new Deliver Clothes, and Baker Home furniture.

“There is so significantly power, pleasure, and perseverance from the complete group to offer an knowledge that supports the purchaser in which and how they want to store today,” stated Rutenber. “The expense in engineering and Diy training gives anything our shoppers will need to confidently coloration and care for their hair and nails. An spectacular total of work is underway and I am thrilled to be section of this very gifted group and corporation.”

In addition, Sally Natural beauty proceeds to commit in its merchandising tactic by means of the inside advertising of Herskowitz to Team Vice President of Merchandising (she was formerly Vice President of Merchandising). She to start with joined Sally Elegance in 2018 as Vice President of Hair Coloration and Hair Care, ahead of growing to all of Sally Splendor Merchandising in early 2020. In her new function, she is accountable for driving Sally Beauty’s category management in at-property hair coloration forward by continuing to aim on knowledge the customer’s distinctive demands and more developing the retailer’s owned brand name portfolio. Herskowitz has brought strategic worth to Sally Beauty’s product assortment in 4 vital locations: growing assortment of ‘better for you’ brand names that give sustainable benefits expanding the portfolio to consist of extra than 50 Black-launched models that cater to textured hair requires driving client loyalty through the expansion of Sally Elegance-owned models this kind of as Ion and driving leadership in vivid hair hues to acquire and improve a young, loyal buyer base.

“We are thrilled to welcome Brenda to our staff and go on observing Maryann excel listed here at Sally Elegance. The two additions to our senior leadership staff are strategic investments that permit us to continue on innovating about the two in-keep and electronic procuring encounters. They will acquire us to the subsequent level in our push for a electronic setting that operates seamlessly and carries on to solidify our position as the retail leader in Do it yourself Hair Color, Treatment and Nails,” explained Chris Brickman, Chief Govt Officer of Sally Natural beauty Holdings.

About Sally Splendor Holdings, Inc.
Sally Elegance Holdings, Inc. (NYSE: SBH), as the leader in skilled hair coloration, sells and distributes expert attractiveness materials globally by means of its Sally Splendor Supply and Magnificence Methods Group enterprises. The Firm operates a lot more than 5,000 merchants, including 143 franchised destinations. Sally Beauty Offer stores offer up to 8,000 products and solutions for hair colour, hair treatment, skin care, and nails as a result of proprietary models this kind of as Ion®, Generic Worth Products®, Outside of the Zone® and Silk Elements® as effectively as expert strains this sort of as Wella®, Clairol®, OPI®, Conair® and Incredibly hot Shot Tools®. Natural beauty Methods Group outlets, branded as CosmoProf® or Armstrong McCall® suppliers, along with its exterior gross sales consultants, provide up to 10,500 professionally branded items including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, intended for use in salons and for resale by salons to retail buyers. For extra details about Sally Splendor Holdings, Inc., be sure to take a look at https://www.sallybeautyholdings.com/.

Source Sally Beauty Holdings, Inc.

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