October 28, 2021

Fun Girls

Shopping & Women Not Included

Right after devestating fire, New Hartford pair gets back again to small business

4 min read

NEW HARTFORD — Paul Rossman and Cheri Clay shed their overall livelihood in a hearth on Aug. 10.

The partner and spouse, entrepreneurs of Great Stones Hot Rocks, situated inside the destroyed building, confronted far more than a 7 days of sensation devastated about the reduction.

Now, although, Clay is back in her residence studio handmaking jewelry after all over again, significantly less than a thirty day period just after the fireplace took away what was a excellent option.

Their shop was just two minutes from their Pine Meadow property and experienced been their livelihood and only resource of cash flow for a handful of many years. Though Clay experienced been building jewelry for about 20 a long time, Rossman, a longtime artist and former chef, joined his wife in the business enterprise a lot more not too long ago by understanding silversmithing and stone chopping.


“With the two of us we could ramp up our inventory,” Rossman stated. “Things just grew. We obtained some notoriety.”

Even while the COVID-19 pandemic compelled them to shut their actual physical store for a number of months, the on line business — from which they market handmade jewelry to buyers throughout the earth — took off.

“In January of this calendar year, the on line company was really potent, and we little by little built back the instore stroll-in small business,” Rossman mentioned. “We ended up looking forward to a much better 12 months and anything and then on Aug. 10 it all went down the tubes.”

Rossman, recalling the fireplace, stated he woke up in the middle of the night when the electrical power turned off, but didn’t think also significantly of it or the fire engines racing earlier their home. It wasn’t until finally the early morning that they’d understood what occurred.

“We right away raced up there. They experienced the road blocked off. The fire was very much out,” Rossman said.

The following factor they witnessed was the crushing image of a firefighter dousing the house there shop when stood with drinking water. They had shed every thing, which includes their total on the internet inventory, to the fire.

“It was just a pile of charred rubble,” Rossman reported. “The initially 7 days or 10 days was the devastation issue for us. We lost every little thing in that shop. We experienced tools, we experienced silver stock, we had silversmithing resources. I had a couple of equipment I worked on. All the stock on the internet site was in the store. Every thing arrived to a screeching halt. As great as the World-wide-web enterprise was, it stopped, simply because our inventory was zero.”

Eventually, the pair acquired a declare settlement based mostly on their coverage coverage. But they experienced to depend on friends delivering them with fiscal support to buy machines and new inventory in buy to get back to do the job.

“Our very first buy of enterprise was to get Cheri a area to operate all over again,” Rossman reported. “The most important detail is that Cheri is again to get the job done.”

The couple are in the course of action of converting a space in their home into a studio, wherever they will have on the rest of their business as an online-only retail outlet, alternatively than seek out a new brick and mortar place.

By now, the couple has gained orders and bought out of new solutions, a sign of generosity from their longtime customers. The two also have received donations on their GoFundMe site.

“Our on the internet clients who comply with us, they’ve despatched messages that as before long as we’re again up that they wanted to invest in something,” Rossman explained. “They were genuinely supportive. In the initial weekend she posted matters, it all sold out.”

That was a very good sensation for the two, who had to grapple with the loss in August. Thankfully, Clay’s former vocation as an occupational therapist enable the two place matters in standpoint.

“It was good for us to communicate and perform out the impression that the loss experienced,” Rossman claimed. “We the two dealt with it quite properly. We justified that nobody was hurt. It was only stuff. Even nevertheless some of that things experienced that means to us.”

Now, they are getting back to accomplishing what they adore, which is being inventive.

“The full premise for her with the jewellery is to make a just one of a form piece so that when somebody purchased it they knew they got the only one,” Rossman stated.

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